Pokemon Go was not only the most impactful mobile game of last year, it was also one of the biggest global phenomena to emerge from the gaming world.
Millions of people from the hardcore gamer to the far more casual families and business people took to the streets in the hope of snaring a Pokemon or too (preferably not ANOTHER Pidgey) in the location-based AR game from Google spin-off Niantic.
The game was genuinely fun and fresh, but admittedly the perennial Pokemon license seemed ideally suited and brought in millions of ardent fans. So just imagine what would happen if an arguably even bigger IP was given the ‘Go’ treatment.
That’s precisely what was unveiled today with the announcement of Harry Potter: Wizards Unite, a partnership between Niantic and Warner Bros. Interactive (and new Potter-dedicated sub-brand Portkey Games) that will allow humble muggles to explore the magic world of Hogswarts and Pottermore, meeting familiar characters from J K Rowling’s fantasy universe and doing battle with all manner of monsters and indeed fellow wizards.